User Experience (UX) is the set of perceptions and reactions that a user experiences when interacting with a product or service. User Interface (UI) is the user interface and corresponds to the graphic layout of a product or service, including transitions, screen layout, and any interaction to provide the best user experience to the end-user.

With advancing technology, websites and applications have become increasingly complex: what was once perceived as a static tool has evolved into a nuanced and interactive experience. For this reason, when building a product, we always ask ourselves: how intuitive and enjoyable is it to use? User Experience and User Interface are crucial for making interaction simple and intuitive for the end-user, allowing them to find what they’re looking for with minimal effort.